Even things we like, we tend to overlook. For years, I’ve been looking at, but not really appreciating, the lovely kanji that symbolizes the Morikami Museum and Japanese Gardens. The Japanese design sums up the distinctive nature of the museum with its strong, black ink strokes.
But this year, the look of the museum received a whole new blast of life. The museum’s marketing staff partnered with Button Worldwide to recreate the kanji through a modern lens. It is a re-imagined, updated design that takes the kanji into the year 2010.
According to Amy Hever, director of advancement for the Morikami, “We produced a new brand to better communicate who we are and to create a common look and feel that was lacking previously. It was time for an upgrade and to break away from tradition and show that the Morikami is willing to change along with the changing needs and interests of our community.”
The new look is being featured on the Morikami’s advertising, marketing pieces, website, Facebook page and anywhere else the public takes a peek. Here’s to a happy “new” Morikami!